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Ploče is a port that shares with nearby Makarska a reputation for great beaches, upscale seafront promenades, and a vibrant nightlife. Ploče's Rupe Ethnographic Museum and Markaska's intriguing Shell Museum are both worth a visit. Ploče also serves as a gateway to the Bosnian city of Mostar, which under the Ottoman Turks became a thriving administrative and cultural center. Severely damaged in the military conflict of the 1990s, the town was declared a World Heritage site and now showcases the graceful Stari Most (“Old Bridge”), originally built in 1566, and the early 17th-century Turkish Tabacica Mosque, both carefully restored with help from UNESCO.